Cassell Coker & Co Organic Wholefoods (Cassell Coker & Cooper) was in born in 2015 out of a passion for Natural Health & genealogy. Our family heritage is deeply rooted in produce with our Grandfather Max Cooper owning and running Cooper’s Produce in Goulburn NSW in the 1800s-1900s. The Cassell side of the business is also deeply rooted in the Hills District of Sydney which is where we wanted to base CC&Co. Paying tribute to the rich history of Rouse Hill & surrounding Hills & Hawkesbury region, Cassell Coker & Co transports the customer back to earliest Australia (circa 1800's) while also honouring ancestors of the Cassell, Coker & Cooper families. The Cassell family are one of many early convict families to arrive in the Rouse Hill - Windsor region that helped build a new colony that would become a significant part of Australian history.
Cassell Coker & Co is a fusion of two passions of Simone Cassell. Her goal was to offer the Hills District of Sydney healthier food choices, create a memorable customer experience whilst inspiring the individual to embrace a healthier lifestyle through a quality an exciting product offer. "The Hills District in North Western Sydney lacked choice as far as Certified Organic Produce, particularly dry produce in bulk.” “As a consumer wanting these options, I noticed also things like Raw desserts which were dairy free, gluten free, sugar free were not easily available unless you wanted to travel a long distance."